About Us
Who we are
Welcome to Deploy Coffee, a veteran-owned and operated small business bringing exceptional specialty coffee to NYC. Our mission is simple: brew remarkable cups with peak flavor and freshness.
As veterans, we infuse the same dedication and precision from our military service into every aspect of our coffee journey. From sourcing the finest beans to the final pour, quality is our priority.
Join us in savoring the moment, one exceptional cup at a time. Thank you for supporting our passion for great coffee.
What is Specialty Coffee?
Specialty coffee refers to high-quality coffee made from meticulously grown Arabica beans, often in specific regions with ideal conditions. It emphasizes careful processing, precise roasting, and has a diverse flavor profile, showcasing unique and nuanced tastes. Traceability from farm to cup is a key aspect, distinguishing it from commercial coffee. The Specialty Coffee Association (SCA) sets standards for this premium coffee category.
What made us serve specialty coffee with Deploy?
At Deploy Coffee, our journey began as a promise, a commitment born out of the bonds forged in service. In the summer of 2019, we lost more than a friend; we lost a brother who had stood shoulder to shoulder with us in the uniform. In his memory and in keeping with the promise we made, Deploy Coffee was founded.
The promise was simple but profound: to reach out and support fellow veterans transitioning to civilian life. As the world faced the challenges of a global pandemic, our reflections deepened, and our commitment strengthened. It was during these moments of introspection that Deploy Coffee took root.
For our founder, coffee became more than a beverage; it became a lifeline during dark times. Brewing a cup of coffee was a ritual that brought solace, happiness, and purpose. It was a daily reminder that even in the midst of uncertainty, there was something to look forward to each morning.
Deploy Coffee is more than a brand; it's a tribute to resilience, camaraderie, and the power of simple pleasures. Every cup we brew is a nod to the promises we keep and the memories we cherish. We are not just in the business of coffee; we are in the business of uplifting spirits, one cup at a time.
Our mission extends beyond the realms of coffee; it's about building a community, fostering connections, and supporting those who have served. When you choose Deploy Coffee, you're not just choosing a great cup of coffee; you're choosing to be part of a journey that honors the past, celebrates the present, and looks forward to a future filled with shared moments and shared purpose.